No doubt the online presence for businesses is as essential, the consumer is already an online search of solutions, products and services, so virtually no presence who lost many opportunities.
However, not all companies are prepared to enter the social media, your first step should be to have a website, an online office, but as the entrance to social networks is another question, one that involves strategy, content, consistency and connection or engagement tactics.
Social networks may be the channel today, more common to ask for referrals, but the reality is that if your company is not prepared for this kind of talk, do not work out.
This week I want to share a list of 10 reasons you should care have lists and overcome before your company among the world of social networks.
Your business is not ready
You do not have a product or actual service and tested. You not have or have not updated your website for years. You do not have goals and marketing objectives. Social media should be until the end of this list, do not start before you have clearly defined your market, your product and marketing strategies.
Looking for a short-term
It abounds in SMEs, they all want immediate results and social media are not. For results it requires a lot of work, time and perseverance. Who sells them immediate results the truth is they are cheating them.
Your boss does not believe in them
As a consultant of SMEs they do not know how many times I’ve seen this, and the truth is that 80% of the time ends badly. If your boss is not aware and convinced of the importance and relevance of these media in their business strategy and brand, the truth is that as much as you like and be good at social media does not have the support needed to achieve results. Start by convincing your boss before.
You want to impact directly on the ROI
(Return on Investment). The reality is that going to impact, but not necessarily directly. Social media, like personal relationships require time and trust. The times differ depending on the brand, the product, its positioning, location, etc. but the reality is that the decision-making process and the factors that influence the final decision may vary. You should not expect that only social media are directly responsible for your ROI unless your products are 100% online.
Your employees do not believe in them
The management of social media in a business involves the active participation of them either providing valuable content, creating online reputation or simply helping in the operation thereof, in one way or another as in any marketing strategy is essential that your staff are agreed on what you are doing. Managers in many companies and managers still think their support in these media is a waste of valuable time and yourself more than your boss. If this is the case, before starting convince your staff.
You do not want to generate content
If you do not like or do not have who generate content: articles, news, search, recommendations, videos, photos, etc. The truth is that not to enter the social media, as they are channels for sharing content. First make a plan of content and talk with your staff to clearly define how, what to publish, how, when, etc. Once you start is fatal to not continue, or worse than what you post is just advertising your brand.
Do not like change
Forget this!!! Social media constantly change shape all the time, applications and platforms as well. You must learn to keep up and keep constantly updated. Yesterday was the coolest blogs, today is the video marketing and tomorrow is the geolocation and mobile marketing. And in this race you can not go down without losing face.
You do not have time
Work in social media takes time … and quality time. I’m not saying that it should be yours, but if someone should be.
You have no budget for Social Media
I will continue to tell you that this is not 100% free, many tools are, but the strategy behind them is not. Besides that there are many applications and platforms that can simplificarte work and have cost even lower.